Largest exhibit of cricket, the World Cup final will take place in the economic capital of India Mumbai just over six weeks, but sport-crazy people and casual guests were hard-pressed to feel much buzz this week.
True, various TV channels for feeding this country such an appetite for sport with hour after interminable conversation and punditry and streamed highlights of previous tournaments with accumulation Feb 19 April 2 tournament.
As always, India warm-up games elsewhere in the country have already watched in packed stadiums.
But it takes a stroll through the bustling streets of Mumbai, a city in which horrific contrast of poverty and the fanciest office blocks stand the unlikeliest of neighbours next door, and you won't see an official World Cup poster or banner.
"You talk about it, everyone talks about it--there's still no phone," a worker Mumbai summed up on Wednesday.
"We see restaurant brochures along with the newspapers that they say would have shown games live, but I have not seen many posters and festoons on the streets," 15-year-old Rushabh Jajal, cricket-mad pupil, he said.
"Also on the Internet that Have tickets match Mumbai is not too expensive that people talk a lot about this, I guess."
Image: of the bafeis apply colors from Pakistan and India national flags for the face of the fan of cricket in Mumbai Last updated on: February 18, 2010 10: 33 IST
Similarly, residents in New Delhi, another important centre for the Cup, scratching wonder where razzamatazz was their heads.
"I'm not sure match schedules. Leading in and around the city and we have not seen anything anywhere. Schedule match appeared in a newspaper and my son has cut the piece of Paper and pasted on the door, "cab Narsingh the Naragian Tiwari said.
It was also a lack of advertising posters or banners are up Shreyosi Banerjee, professional corporate communication from Delhi.
"Mutual fund? Yes. Home loan, insurance, movies releases--all Yes. But The World Cup? I have not seen. In fact if you can't watch TV and read newspapers, I know done anything!
"It does not believe in a campaign of outdoor media."
Image: Hairdressers shape hair blower Cricket Rajna Pandit, 22, to resemble the World Cup trophy in Mumbai last update: 18 February, 2011 10: 33 IST
The contrast with the last World Cup in 2007 where the final place in Bridgetown Barbados was festooned with banners and posters months before the big game could not be more stark.
The event, which begins on Saturday, it was considered as an opportunity for India to show in the world has matured into a modern, fast developing nation, and the growing economic powerhouse, comfortably able to host a global sporting tournaments.
For many observers, the Commonwealth Games in October in New Delhi was missed an opportunity, the accumulation is dominated by stories of horror flooded, inhabitable athletes accommodation, unfinished infrastructure and other organisational mess-ups.
The Cricket World Cup, we were told, would be different. This is the home ground for India, and fellow hosts Bangladesh and Sri Lanka, for whom sport is almost a religion and top performers are treated as Bollywood stars.
So far, however, the omens for a successful tournament are not very encouraging.
Construction improvements Eden gardens, Kolkata famous old built the heyday of British Regency in Decade 1860, were not completed, be regarded as suitable for use in India much anticipated clash with England on 27 February.
Now the Mumbai Wankhede territory, which will stage finished on 2 April, and Eden gardens have a clean bill of health for the rest of the tournament, the main concern was the lack of a ' World Cup ' or atmosphere that indefinable ' buzz '.
Image: the World Cup trophy Last updated on: February 18, 2010 10: 33 IST
Haroon Lorgat, Chief Executive of the International Cricket Council, was questioned about the lack of the road promoting city final place earlier this week.
"To some extent we depend on the host city. If you go to any of the other cities will be thrown during but what they've been able to create, "he said.
"Overall I am very excited by the promotion campaign you're dealing with us ... There was lots of excitement and activity. I am very satisfied. "
Mumbai will see more publicity and promotion closer to the first race in the city, New Zealand v Canada on 13 March, former India cricket and current Joint Secretary Mumbai Cricket Association (MCA) Lalchand Rajput said.
"There is a huge boost. If you see the TV there is a lot of things about the World Cup. But it actually doesn't take much hype for an event that cricketing in India, Rajput, MCA is responsible for the Wankhede Stadium, told Reuters.
"In a city like Mumbai, where more than one million people remain, we will have many problems in people in the stadium."
Image: Group India
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